Stage 1 → Step 7

AWARENESS THROUGH IEC CAMPAIGN

An effective Information, Education, and Communication (IEC) strategy is crucial for community participation and compliance with FSM practices. IEC campaigns help citizens understand the importance of regular desludging and how to access services safely.

Key Messages

Primary Message

"Septic Tank should be cleaned every 3–5 years"

This core message helps households understand the regular maintenance cycle required for safe sanitation.

Service Information

Toll-Free Number for Desludging Services

Prominently display the helpline number so citizens know how to access authorized services.

Campaign Channels

1. Messaging on Desludging Vehicles

Display key messages and toll-free numbers on vacuum tankers and desludging vehicles. These mobile billboards reach communities during service delivery.

  • Desludging frequency reminder
  • Toll-free helpline number
  • Licensing/registration details

2. Display at Treatment Facilities

FSTPs and STPs should display operational guidelines, roles, and safe disposal protocols for visiting operators and officials.

  • Operational guidelines
  • Safety protocols
  • Disposal procedures

3. Wall Paintings in Villages

Paint key messages on prominent walls in villages and urban wards. This creates lasting visibility in high-traffic areas.

  • Select high-visibility locations
  • Use local language
  • Remove unauthorized private desludger advertisements

4. Media and Digital Campaigns

Use multiple media channels to reach wider audiences and reinforce FSM awareness.

  • Radio announcements and jingles
  • Newspaper advertisements
  • Social media campaigns
  • SMS/WhatsApp messaging

Sample IEC Materials

The following are examples of IEC materials that can be adapted for local use:

Awareness poster showing desludging frequency recommendation

Household Awareness Poster: Communicates the importance of regular septic tank cleaning to households.

Guidelines poster for desludging operators

Operator Guidelines Poster: Provides safety and operational guidelines for desludging service operators.

IEC Campaign Best Practices

  • • Local Language: All materials should be in the local/regional language for maximum impact.
  • • Visual Communication: Use clear images and infographics that work for low-literacy audiences.
  • • Consistent Messaging: Maintain uniform messages across all channels and materials.
  • • Community Engagement: Involve local leaders, self-help groups, and community organizations in spreading awareness.
  • • Regular Updates: Refresh campaigns periodically to maintain engagement and address new concerns.